Nov. 02, 2005
HERES TO THE HEROES TOUR 2005
TO VISIT AVIATION NATION 2005 AT NELLIS AFB
Tour Allows Millions of Americans to Salute
as Part of America Supports You
LAS VEGAS, NEV. (Oct. 20,
2005) Eight Clydesdales, a mobile
television studio and thousands of everyday
citizens will join together to send messages of
pride and appreciation from Nevada to our
nations troops as part of
Anheuser-Buschs "Heres to the
Heroes Tour 2005." The tour will visit
Nellis AFB for Aviation Nation 2005, Las
Vegass annual public air show, and
Operation Welcome Home, a tribute to
Americas Vietnam veterans, on Nov. 11-13.
The exhibit and Clydesdales will be stationed
inside the public entrance to the air show, near
the shuttle bus drop/pickup point.
On April 22, one
eight-horse Clydesdale hitch started in New York
and another Clydesdale hitch started in San
Francisco for this cross-country trek. The
initial tour covered 21 cities in 10 weeks,
culminating with a celebration in St. Louis on
July 4. SeaWorld and Busch Gardens animals
accompanied the tour, along with a mobile exhibit
that allows visitors to record customized
messages to U.S. troops serving overseas.
"Heres to the Heroes Tour"
traveled more than 17,600 miles and collected
video messages from more than 10,000 Americans.
Due to overwhelming public response, the Heroes
Tour has been extended twice to include seven
more cities for a total of more than 30,000
"We hope this
salute serves as a small token of our heartfelt
appreciation to our nations military for
all the sacrifices they and their families make
on a daily basis," said August
Busch IV, president, Anheuser-Busch, Inc.
"Its important for our military to
know they have our nations support. They
fight for the freedom we enjoy every day, and we
should never take that freedom or our American
way of life for granted. All of us at
Anheuser-Busch are proud our company has
consistently supported our U.S. troops for more
than 150 years. Programs like the
Heres to the Heroes Tour serve
as a fitting extension of those efforts."
Visitors will be
filmed individually in a 10-foot by 10-foot
recording studio for their own 10- to 30-second
greetings to the troops and can select one of
three background images for their messages. The
messages are then played on American Forces Radio
and Television Service (AFRTS) at U.S. military
outposts in more than 177 countries worldwide and
on the Pentagon Channel which reaches 150
military bases in the United States. Select
videos also appear on Budweiser.com.
has been overwhelmed with the emotional response
weve received from the public and from U.S.
troops overseas to the messages collected during
the Heres to the Heroes Tour.
We feel it is important for American companies
and everyday Americans to step up and let the
troops know we support them," said Rocky
Sickmann, director of Military Sales,
Anheuser-Busch, Inc. "Everyone from mothers,
fathers and families of active duty servicemen
and women, to those who dont know anyone in
the military, to firemen, policemen, mayors and
senators, and celebrities like comedian Tom
Arnold and Chipper Jones of the Atlanta Braves,
have all delivered heartfelt and energetic
messages of support for the men and women serving
our nation during the tour."
"Heres to the Heroes Tour 2005"
is a proud member of the Department of
Defenses America Supports You program,
an ongoing nationwide program that showcases and
communicates Americas support to the men
and women of the Armed Forces.
"We are grateful to
Anheuser-Busch for their long history of
commitment to our armed forces," said Deputy
Assistant Secretary of Defense Allison Barber.
"The Heres to the Heroes
Tour is a great way to remind our deployed
men and women and their families they have
The mobile exhibit
features a display that details the
companys 150-year history of military
support. Personal messages of thanks to
supporters at home given by troops overseas play
on two large screens at each end of the display.
"Heres to the Heroes Tour 2005"
comes on the heels of the companys
extension of its "Hero Salute" program,
which offers a single-day complimentary admission
to any one of Anheuser-Buschs SeaWorld,
Busch Gardens or Sesame Place parks to members of
the military and as many as three direct
dependents throughout 2005.
"Heres to the Heroes Tour" came
to a grand conclusion during the nations
largest Independence Day celebration light show
on July 3 at Fair St. Louis. More than 336,000
watts of lights beamed 120,000 miles into space
as the two teams of Clydesdales met atop the
historic Eads Bridge following their
cross-country journey. The finale on the Eads
Bridge brought to life Budweisers
"Everyday Heroes" Clydesdale commercial
which depicts the gentle giants traveling to
cities and towns across the United States in
honor of Americas everyday heroes
such as police officers, military personnel,
parents, coaches, firemen and more. The
"Everyday Heroes" ad, created by Waylon
Advertising of St. Louis and filmed by Academy
Award-winning cinematographer Bob Richardson,
aired nationwide from Memorial Day to
Since the launch of the
Department of Defenses America Supports
You program last November, more than 1.4
million Americans, including individual citizens,
businesses and organizations, have logged onto
the AmericaSupportsYou.mil Web site to register
the activities and projects in their communities
that show their support for Americas Armed
Forces, especially those serving in harms
way. Every person who registers on the site
receives an America Supports You dog tag
to wear as a visible sign of support. The America
Supports You dog tags feature the program
logo on a military style dog tag. On average, 700
people a day are signing up to receive the America
Supports You dog tag.
Based in St.
Louis, Anheuser-Busch Cos., Inc. is the leading
American brewer holding nearly 50 percent of the
U.S. beer market. The company is American-owned
and brews the worlds largest-selling beers,
Budweiser and Bud Light. Anheuser-Busch ranked
first in the U.S. beverage industry in FORTUNE
magazines 2005 "Americas Most
Admired Companies" and in the top 30 on
FORTUNEs 2005 "Global Most Admired
Companies" list. The company is one of the
largest theme park operators in the United
States, is a major manufacturer of aluminum cans
and is the worlds largest recycler of
aluminum beverage containers. For more
information, visit www.anheuser-busch.com.
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